By Reinhard Mohn
Reinhard Mohn has grappled with the political and cultural adjustments of contemporary many years like few different marketers of his time. during this deeply own publication, Mohn, for the 1st time, describes his entrepreneurial improvement within the context of his personal interesting own reports.
A international Lesson plumbs the extreme intensity of Mohn’s lifestyles, from his Protestant upbringing and his time as a German soldier in an American POW camp in the course of international warfare II to his socially wakeful offerings as a tender businessman.
The hopes and demanding situations of booming Nineteen Fifties Germany motivated Mohn’s early years as an entrepreneur in lots of methods. He speedy understood that to achieve success he needed to mix monetary pondering with social accountability. in addition, as he guided Bertelsmann’s evolution from a medium-sized corporation to a world media company, he discovered how very important it was once to hunt discussion with different cultures. via it all–from the interval of German rebuilding after the conflict during the age of globalization–Mohn fostered a profitable company tradition that served as a version for company leaders around the globe.
A international Lesson finds the reasons that guided Mohn’s improvement, and stocks how his relatives origins and private studies formed his life’s paintings. His tale is additionally a testomony to his management. all through his lifestyles and occupation, Mohn has promoted a different and demanding philosophy: monetary pondering and democratic tradition can't be in opposition–and in basic terms through status up for humanity will we grasp the demanding situations of worldwide cooperation.
From the Hardcover edition.
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Extra resources for A Global Lesson: Success Through Cooperation and Compassionate Leadership
A Global Lesson: Success Through Cooperation and Compassionate Leadership by Reinhard Mohn